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Why sign calls are different
- Intent is immediate: callers are usually in front of the property right now.
- Speed wins: the first helpful answer often gets the showing.
- Consistency matters: every missed call is a lost opportunity.
What an AI receptionist should do on a sign call
- Confirm the property (address, MLS, or a simple “Which sign are you calling about?” prompt)
- Answer common questions (price range, open house time, basic availability)
- Qualify the buyer (timeline, agent status, financing readiness)
- Route to you (or an agent on duty) for hot leads; book a showing for warm leads
Setup checklist (fast)
- Choose after-hours rules (answer + book vs answer + callback queue)
- Define a transfer failover (text/email you if transfer fails)
- Connect a calendar for showing requests (if booking is enabled)
Related
If you’re pricing shopping, use the AI receptionist pricing checklist. For billing rules and hidden fees, see the pricing FAQ. To estimate the value of missed sign calls, use the missed calls cost calculator. For a quick ROI estimate, use the ROI calculator.
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